About Fresh Fluff

freshfluff was conceived as a way to fill a need for a thoughtful and experienced public relations presence online (as well as off), and provide smart, strategic PR and social media counsel and tactics.

Our unique mix of talent (an experience PR pro, a “triple-crown” film director and a Fortune 500 online community manager) provides clients with a strategic, creative and tenacious approach to spreading good stuff online as well as garnering key placements in traditional media.

Collectively, we have worked at some of the largest PR agencies and retailers in the United States, have had awards presented for feature, documentary and short films, and had success generating excitement for major brands (and smaller ones) through the integration of successful traditional and social media placements.

freshfluff's extraordinary work launching an app and app company was highlighted in an article "The Art of Launching An App" in Smashing Magazine , the leading resource for app and web developers worldwide with over 300,000 readers.

Let freshfluff spread YOUR good stuff!

Testimonials

Macy's

"The Flower Show continues to draw media attention and the wedding was a mainstream and viral hit, thanks in huge part to your efforts. We so enjoy working with you."

Deanna Williams
Director, Media Relations
Macy's, Inc.

X-Tax

"This was by far our most successful tax filing season in our 12 year history, and we have freshfluff to thank! Rather than spend marketing dollars on Yellow Page ads and other traditional forms of media, we opted for freshfluff's creative ideas this year that weaved together our broadcast ad campaign (great job on producing the commercials!) with an online PR/buzz campaign that paid off. The cup program and the Facebook contests created great awareness for our brand, and it didn't hurt that you were able to have us featured three times this tax season in the Lansing State Journal. We project that our business has increased at least 15% this year. Thank you!"

Mark Pricco, President, X-Tax, Lansing, MI

"Love Simple" and Lupus

"The results of your efforts promoting our little film with the big heart continue to astound. Freshfluff conceived the partnerships with both the S.L.E. Lupus Foundation and the Lupus Research Institute, and enabled the film to be reviewed and featured in nearly two-dozen blogs worldwide. You were also able to have us featured in two international publications: on the cover of the November issue of The Lupus Magazine, and a feature in the most recent issue of Ability Magazine. Your real-world and online PR/marketing campaign was instrumental in the film securing a rare international distribution deal late last year. As of April 2011, we are beginning to see the benefits pay off with fundraiser events around the film popping up, an increase with clicks on our trailer, and rising sales for the film. This was beyond what we had ever hoped for. Way to go!"

Mark von Sternberg, Director, "Love Simple"

Blog Sandwich

Jaguar's New Video and freshfluff!

freshfluff's founder comments about Jaguar's new video for its XJR car!